L'Oreal DIA Richesse is the new cream tone on tone colour from L'Oréal. It is ideal for natural hair, offering a deep and rich colour of variable intensity which covers up to 70% of white hair and naturally fades over time. L'Oreal DIA Richesse utilises a revolutionary ammonia–free formula that gives a glistening shine that your clients will love, and you will love using. Shop for this brilliant temporary hair colour product online at Salons Direct today.